Tech and Gadgets

What makes Influencer Marketing 2.0 different from traditional influencer marketing

Influencer Marketing 2.0: The Next Wave of Social Media Power

Influencer Marketing 2.0 signifies a strategic shift from celebrity-led campaigns to authentic, engagement-focused partnerships with micro- and nano-influencers, leveraging AI-driven platforms for precise targeting and campaign management. This next wave…

What technical skills are required to implement open source marketing data tools

Best Open Source Marketing Campaign Data Sources for Marketers

Marketing professionals today need reliable data to make informed decisions about their campaigns. However, expensive proprietary tools can strain budgets, especially for small businesses and startups. Fortunately, numerous open source…

What is the SAP PartnerEdge program

SAP Partnership Levels Explained: Silver, Gold, Platinum & Beyond

The SAP ecosystem thrives on collaboration, enabling businesses worldwide to streamline operations and drive innovation. At the heart of this ecosystem are SAP partners, who play a pivotal role in…

An Introduction to Managed IT

Managed IT services are becoming an essential solution for businesses looking to maintain efficient, secure, and cost-effective technology systems. Rather than hiring a full in-house team, many organisations now rely…

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