If you’re ready to build a website for your business, here’s a beginner-friendly guide to getting started.
1. Select your domain
In addition to containing your brand name, your URL should also be memorable and easy to type, which will help you to secure more traffic.
2. Choose your web hosting provider
There are a range of web hosting options to choose from, many of which allow you to register a domain and create a website with them directly. Website builders, such as Wix or Squarespace, will lock you into their product, but you can experience greater flexibility by choosing a web host and utilising separate website building tools, such as Drupal or WordPress.
3. Design your website
When designing your website, it is important to ensure that it clearly reflects your brand and your values. There are a number of template-based website building tools like Squarespace that can help you to put together a basic website.
However, if you want to ensure that your website is personalised to your business, you may opt to work with a brand strategy agency that can help you cut through the noise and stand out from your competitors.
- Focus on structureThe structure of your website is just as important as creating a beautiful design. Your website’s navigation should allow your visitors to obtain the information they are looking for easily and efficiently.User journey maps are an essential tool for getting this part of your website right. This Yale University article can explain journey maps in more detail:
- Publish unique contentWithout a clear brand strategy, you’re going to find it difficult to establish yourself as a leading voice within your niche. In addition to ensuring your website has an exceptional design, working with an experienced brand strategy agency will help you to define who you are and what you do best.This groundwork will then go on to inform a number of key decision-making processes, including forming a solid content strategy that will allow you to build meaningful connections with your target audience.
