Tech and Gadgets

When you need to update your website content

Do not consider your website as a “set it and forget it” tool. New, timely content keeps your customers interested and boosts you higher in search results. How often should you update…

Five Key Vulnerability Assessments

A structured vulnerability assessment helps organisations understand their exposure by closely examining systems and identifying weaknesses before threats escalate. Such work often sits alongside routine website security checks, which support…

What makes Influencer Marketing 2.0 different from traditional influencer marketing

Influencer Marketing 2.0: The Next Wave of Social Media Power

Influencer Marketing 2.0 signifies a strategic shift from celebrity-led campaigns to authentic, engagement-focused partnerships with micro- and nano-influencers, leveraging AI-driven platforms for precise targeting and campaign management. This next wave…

What technical skills are required to implement open source marketing data tools

Best Open Source Marketing Campaign Data Sources for Marketers

Marketing professionals today need reliable data to make informed decisions about their campaigns. However, expensive proprietary tools can strain budgets, especially for small businesses and startups. Fortunately, numerous open source…

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