Beer mats might seem like a small detail, but they offer a smart and subtle way to get your brand noticed in relaxed, sociable settings where people are most receptive.
A unique way to boost brand visibility
Placing your message directly under someone’s drink might not sound groundbreaking, but it is remarkably effective. Customers often sit for long periods in pubs, restaurants, and bars, which means your brand sits with them. With each glance or lift of the glass, the design on a beer mat helps build familiarity, making it a clever tool for repeated brand exposure.
An affordable option with long-term benefits
Unlike costly online adverts or large-scale print campaigns, personalised beer mats offer excellent value for money. Whether used as part of a local promotion or handed out at events, they provide ongoing visibility at a fraction of the cost. With bulk pricing available, even smaller businesses can afford to get their branding in front of hundreds, if not thousands, of potential customers.
Indeed has an array of small business marketing ideas.
Highly customisable and easy to distribute
Beer mats are incredibly flexible when it comes to design. Whether you want bold colours, minimal branding, or even a QR code, they can be tailored to suit your message. Their lightweight format means they are easy to transport, hand out at events, or place in venues, making them a practical option for wide-reaching, low-effort promotion.
A traditional method that still works today
In a world dominated by digital ads, traditional print methods still hold power, with personalised beer mats proving it. Their simplicity, affordability, and physical presence give them a unique edge in building brand recognition, especially when used alongside other marketing efforts. Even in modern campaigns, they remain a useful way to stay visible where it matters.
Another great thing about personalised beer mats is that they help build brand recognition with locals. Something as simple as having a pub logo on them can help spread brand awareness. Beer mats may be small, but their impact on brand awareness can be anything but.
