Despite the digital age, leaflets have remained a steadfast and effective means of business marketing. They are well-received and can convey important messages and details about products and services.
Leaflets are convenient, cost-effective, and completely customisable to suit your business needs. They are quick and easy to produce, and distribution means that you can ensure they reach your target audience
Leaflet Benefits
The success of a leaflet is largely determined by its design, content, and distribution to a receptive target audience.
When produced well, leaflets have been shown to perform even better than other physical, outdoor methods.
They have been shown to deliver high levels of engagement when distributed to a meaningful target audience, with as many as 79% of recipients keeping hold of the details and either using them, or referring them to a friend.
Leaflets have also been proven to be effective at driving bigger conversations around the brand. Many recipients will peruse the details of a leaflet, before seeking further information on the brand from other sources, such as online or on social media. According to research, around 48% of a target audience requested further information on a brand or product, after receiving a leaflet through their door.
Businesses can also include coupons or discounts as part of their leaflet designs, which have been shown to be effective at drawing in new leads and customers.
With the increased levels of sales and interactions that a business can expect to generate from leaflet distribution, it also makes the costs associated with design and printing worthwhile, with a significant return on investment.
Leaflet Printing
The finish and quality of a leaflet should be a high priority.
Folded leaflet printers Cirencester, such as https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/cirencester/, can bring your leaflet designs to life, with a specialist, high-quality printing service.
Eco-friendly printing options are available for businesses who are looking to minimise their effect on the environment, as well as specialist printing techniques that can help ensure that your leaflets stand head and shoulders above the competition.
