Do not consider your website as a “set it and forget it” tool. New, timely content keeps your customers interested and boosts you higher in search results. How often should you update your website content?
Aim for Regular Updates
Home, about and services – every six months (minimum). This will depend on the nature of your business but a general rule of thumb would be to re-visit these again approximately six monthly. Look out for new service information, outdated news or price changes. This may not feel like you have really done much, but even small changes such as updating testimonials or adding recent projects will help keep your business looking current and reliable.
Blog Posts: Consistency Matters
Blogging: Aim for one blog post a month. No need to blog every minute but a regular schedule gives customers (and Google) the reassurance that you are alive and well. Seasonal content, industry news and how-tos are often well received. For Web Design Dublin, contact dublin.nettl.com/web-design/
React to Changes Quickly
If there is some kind of key milestone, a news service on offer, new telephone numbers or special promotions etc. then make sure you update in sufficient time to your website that this is occurring. Do not allow customers to see outdated content, otherwise you will be lose their confidence and their business.
Keep an Eye on Competitors
Having new content will make sure you are an active member of your industry.
So here is the deal, updating your website should not be a daunting process. With a basic schedule set and appropriate on-brand content being published, your site will look great each time someone lands.
