When you run a business, you will know how hard it is to grow and increase your popularity. With every other task that needs handling in your business, working on increasing your reach can not always be a priority. However, with the help of social media, it is now a lot easier to increase your popularity and following. In this article, we will explore some ways that you can begin to grow your social media following and begin to grow your business.
When it comes to growing your popularity on social media, consistency is key. It is easy to grow an audience on social media. However, it is equally easy to lose it again. This is why it is vital that you continue to post engaging and interesting content even after you begin to grow a following. You will want to aim to post 2-3 times a week, with a mixture of different content. This could be a mix of informational posts, pictures of your products or work, and engaging posts such as questionnaires or giveaways. By posting frequently, you will have more chances of appearing on people’s feeds and becoming noticed.
As mentioned before, it is important that you mix in some giveaways or contests on your social media pages. These can be a great way to bring in new followers and increase your reach. By setting a stipulation that people have to share your posts to be in with the chance of winning, you can encourage a lot of people to share your page with all of their followers, which can increase your reach dramatically. The prizes that you give out to your competition do not always have to be expensive, as you could simply offer a discount or a free product that you sell as a prize.
On your social media profiles, it is important that you are seen to be engaging with your followers. This can help you be perceived as a real company, which can help to increase engagement. Ensure that you are replying to comments and answering any questions or complaints that you receive, both publicly and privately. If you need help working on your social media skills, then you can contact a Social Media Mentor such as Cureton Consulting that can help you.
